How We Work
Step #1: Understanding the Brand
Our team will need to be briefed in length about your brand positioning and footprint. We have to agree upon how best to communicate the brand on Twitter buzzer accounts. The objectives of the campaign has to be clear and achievable within a given period of time.
Step#2: Creating the Message
The next step is to create the message. As Twitter is a micro-blogging platform, the message has to be short, simple and actionable. We will advise you on several different tone and manner which would be most suitable for your brand.
Step #3: Mobilizing the Buzzers
Once we have the message in place, then we mobilize small (100-200K followers), medium (200-300K followers) and large (300K++ followers) buzzer accounts to carry the message. Our buzzer accounts at BRANDEZAIN are mostly wholly owned, hence can be tailored to your message. We have at least 2,000,000 active followers on demand.
Step#4: Spreading the Message
To increase the impact on Twittersphere, we will also closely work with our network of other buzzer accounts to spread your message, usually using the same hashtag or URL. Our network will increase the reach to almost 10,000,000 active followers around the country, depending the budget availability of the campaign.
Step #5: Monitor the Impact
Once the campaign is completed, then it will be measured using several tools. We will be able to show you how the campaign performed over a period of time. We can provide recommendations for the next phase of the campaign, so your brand will have a continuous, favourable presence and influence on social media.